Japanese "Waza"
for a Global Market

Japanese craftsmanship, or waza, is passed down through the ages.
Honoring this tradition, we collaborate with designers and buyers worldwide to innovate products for overseas markets and contemporary life.



PATHS TO MASTERY – ONLINE TOUR / 24 Jan, 10-11am (GMT+1)


Kotaro Nishibori, the representative of the HIYOSHIYA CRAFT-LAB, succeeded the Kyoto umbrella store "HIYOSHIYA" on the verge of closing office, "Tradition is Continuing Innovation" with the philosophy of not only tradition inheritance, we developed design lighting that makes use of structure and technology in overseas 15 countries and revived sales by 50 times. We also offer this know-how / network to businesses aiming for overseas deployment in the same way, and the HIYOSHIYA CRAFT-LAB has started since the thought that it would be useful for the promotion of traditional industries widely.

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HIYOSHIYA CRAFT-LAB has taken part in over 400 projects, working with skilled clients representing a diversity of traditional crafts by providing product development and overseas marketing support. We operate in two main advisory roles; one providing support between local industries and local or national governments, and secondly, assisting individual clients with one-to-one contracts.

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Backed by our own business network spread over fourteen countries, we work with partnered buyers and designers to identify target markets and develop products that are localized to best succeed in those markets.

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With the network of talented minds from our buyers, designers, and coordinators both in and out of the country, we create a team, according to each client's goals, for optimal support of product development and overseas business.

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In the hopes of contributing as much as possible to both economic revitalization and cultural preservation, we also utilize the business experience and accumulated expertise acquired at HIYOSHIYA CRAFT-LAB and HIYOSHIYA by also providing lectures and published books. We also offer education programs to individuals who aspire to coordinator or producer roles to help define the evolving brand of Japan by providing learning programs in real workplace and OJT environments.

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